I partnered with Grizzly to produce this video on behalf of Microsoft for their Windows Engagement Team. This was a different kind of project for me, one that was more explorative and narrative than a lot of the explainer style videos I am used to while contracting with agencies. Our task was to creatively personify and explain how teamwork flows most efficiently in the workplace.
Grizzly was lead on scripting and ideation, while I assisted during the middle of the project in creating designs and storyboards for the idea execution. The workflow was slightly different than a lot of projects I was used to, as I was co-producing the video - I reached out for contractor assistance during several phases of the project. In this way, the project was new to me, and I gained a lot of insight into a more collaborative process.
In the end, this project left me feeling energized and excited about more collaborative opportunities in the future, as well as thankful for the relationship I had built with Grizzly through this relatively fast paced turnaround for a fun, colorful video.
Purpose, Trust, Communication, and Leadership personified in a colorful, interstellar tale of losing and finding what makes teamwork great.
This project required a lot of custom rigs, as each character was shown from multiple angles throughout. Almost every shot required a unique inverse kinematics chain, and sometimes no chain at all, just shape layers.
Thankfully, the characters were simple enough that discerning their anatomy and style of movement was already in place. Often the most challenging part was determining the character blocking so as to achieve a healthy sense of compositional balance.
Knowing the anatomy of the characters was crucial when the design phase was complete and I had about 4 weeks to complete the animation. The completeness of their character and personality enabled the execution of several new shots added in the eleventh hour, final moments of production. The substantial amount of exploration completed for the character designs was new to my process, and ultimately beneficial.
I enlisted the help of Emanuele Colombo for certain action shots in the sequence. His work was vital in making the characters come alive and pushing the narrative forward. It was a pleasure working with someone in a different time zone as well - I would wake up and Emanuele had completed several shots to be placed in the sequence.
Our influences for the piece were Lyft's origin story by Buck, a fantastic character-oriented, colorful, design forward piece. I enlisted the help of Al Boardman and Chad Clendinen for early design exploration, and took over once some of our options were narrowed down.
The video played once at a developer's conference with about for about 600 people.
A collection of works from over the last year. A range of styles from 2D motion graphics, cel animation, character animation, and 3D work.
Designing a rudimentary character for the intro was an enjoyable endeavor - I started with pencil sketches and decided to keep details sparse because I knew the character would spend less than 200 frames on screen. It's function was simpler than conveying emotion or connecting on a human level. His only job was to carry the viewer into the content from the last year: a vehicle / transition into what you're about to see.
For the intro and outro, I decided to use frame by frame animation in combination with standard motion graphics in After Effects. I love the look of super clean motion design holding hands with traditional frame by frame animations. Here the idea was that the viewer would grab 2017 and launch it into the future - then catch it and enter in.
Cleaning up the roughed out versions involved tweaking timing and stretching throughout. It was a good challenge to work on a tight turnaround and produce a simple character.
Had the pleasure of working with Very True Story in Portland to complete this explainer for Nest. I helped design frames and animate the grid section.
I was in Portland for only a couple of months in December 2015-January 2016. I had taken a cheap sublet in the Southwest of the city and set out early December to connect with all the motion designers in the area. There are a few very talented animators in the area and I was at the cusp of an awesome community and was graciously invited in to be a part of the project.
Nest Creative Director: Craig Williams Producer: Jessica Koontz Design Director: Elie Monge Inspired by Oddfellows Very True Story Director: Adam Patch Producer: Kristin Almy Animation Director: Adam Glickfield Design: Robbie Bolick Motion Designers: Jarrod Allen, Daniel Duncan, Vance Reeser, Arley Cornell, Ben Luce, Clint Beastwood Music: Zack Wright Sound Design: Lichen Lion
The challenge was to illustrate an error that occurs with some home devices, when the mobile device comes into proximity with home wifi and unlocks the doors. Smart devices are not without fail, and Nest's system does a more intelligent job of working correctly. Eventually we landed on this design to illustrate the proximity problem.
Second clip in a series showing the proximity problem. Showing the phone in her purse with her attention diverted underscores the severity of a problem this can cause: the user may not only unintentionally set off their home device, but also never even realize it.
Superwide illustrations of the main floor of the house were used as reference to recreate the scene in full 3D to achieve the last shot's parallax effect. I helped create depth in 2D first, placing delicate lined objects in the background. The challenge was to integrate all of Nest's home devices working seamlessly in the art style given to us.
EdR Christmas (Director's Cut)
A festive Christmas card for college housing construction company, EdR. Tasked with designing and animating reindeer characters. There was a lot of creative freedom with this project. In 2015 the client asked for 3D work, including renderings of their architectural features. In 2016 the client allowed for more a more design forward look, with cel animated characters.
The client went with a version with more integrated branding. However for my portfolio purposes, I stripped down the branding and spiced up the color scheme. The client was happy with a wider color palette, but I pushed the designs to feel more synchronized, and tightened up the colors to give it more punch.
Direction, Design, Animation: Arley Cornell
Sound Design: QBound Studio
In this piece I explored contrast through color and composition, attempting to focus the viewer in concrete ways throughout.
Most of the initial sketches I passed to the production company were greenlit for fleshing out the designs. Not much changed between the first drawings and final compositions.
It was important to me in the design process to mix up wide, midrange, and close up shots throughout the animation. I took the opportunity in this piece to explore the tensions a mixture of detailed and clean, dense and spacious.
Social benefit hotel idea by Jeremy Cowart. The team at CliffCo and I were tasked to produce a video that could build hype and interest in a hotel that would benefit different causes all around the world. I had the challenge of imaging a colorful, beautiful hotel room that carried the heart of this social benefit hotel chain. The Kickstarter was successful in raising over $750,000.
One of the obstacles to production was GPU bandwidth. This project required a lot of 3d rendering at 4k from Octane, a third party rendering software. I did not have access to more than my own workstation's GPU power, and so pushing about 1500 frames through the machine necessitated several weeks of nonstop rendering, tweaking, and re-rendering.
Ultimately I learned a lot about workflow, bandwidth, organization, and planning for future projects.
Script: Daniel Jones and Ashley Gutierrez Director: Ashley Gutierrez Director of Cinematography: Philip Leclerc Production Assistant: Daniel Jones Motion Graphics: Arley Cornell Editor: Ashley Gutierrez Sound Design and Mix: Jeff Moberg Score: Matt Stanfield Color: Alter Ego Post
A mix of purchased models and self modeled geometry was utilized in preparing the hotel room assets. There was a decent amount of preproduction time for me to prepare assets based on the moodboards and pre-existing artwork set out by Jeremy Cowart.
Most of my 2d animations lived inside the art framework of Jeremy's original designer. The art was angle heavy, isometric, with a lot of delicate lines. My palette was wider at first, but by the end had narrowed into 5 or 6 primaries, and essentially only used them at transitional sections.
The scope of the project expanded when Jeremy learned that realistic 3d renderings could be accomplished. This project was an excellent opportunity to show the client what was already in his head, but couldn't articulate it unless my skills were at work. This sequence was what helped move the design forward into the fleshed out pre-visualizations that ended up in the final.
Animations completed for charity: water's 10 year anniversary film. Sections included data about dirty water, C:W's business model, and invitation CTA, as well as some maps and auxiliary animations.
When Chad and Jason of Broomstick Engine contacted me about helping out with animations on charity: water's founding story, I was thrilled - I've admired C:W's work for a while, and have been inspired by their model, their growth, and their media.
The design process was sideways at points, with the script changing all the way up until completion. However, the end result is effective in communicating primary ideas that the footage could not. In the end the animations were direct, powerful, and not distracting, giving space for the story to shine through. You can view the full video here.
Direction, Production: Broomstick Engine for charity: water
Design, Animation: Arley Cornell
My first designs for this project were far more graphic intensive - relying on textured designs and compositional experimentations to convey the ideas. After whittling down with the directors, it became clear that while these looks were appreciated, the larger narrative needed to shine, and some of the details needed to be shed.
I did a lot of character exploration for this project - the characters had to be leaning toward non-gendered, and not necessarily African. Though C:W does work heavily in Africa, not all their work is conducted their, so style and format had to be more non-specific.
Many of the motifs like callouts and connecting lines were implemented in the final, even if some of the specific compositions were shed. This project was an exercise in utility, function first, even when beauty and polish seemed appropriate at first.
This is an explainer video for cooperative agricultural development startup working in rural South America. I was tasked with creating a video that would speak to the general audience but have mathematical and graphical representations that a more investor-heavy audience could relate to.
One of the challenges of the project was to articulate the emotion of Luis, but maintain structure and focus as a fundraiser and video to show to venture capital professionals.
Design / Direction / Production Arley Cornell
Music / Sound Design QBSound Studio
The Adventure Project
Motion graphics for The Adventure Project, a micro finance organization dedicated to providing jobs and stimulating local economies.
I worked with CliffCo to create an energetic fundraising video for before their end of year.
Direction: Ashley Gutierrez
Design + Animation: Arley Cornell
This project started with a clear look in mind: modern, clean, colorful. Execution using The Adventure Project's palette was straightforward and seamless.
The client had a colorful look in mind for the piece. The more colorful, the better. It was refreshing to simplify and utilize motion to convey the ideas.
Low poly style for the ARDF, the social justice and aid arm of the Anglican Church.