Cybersource: A Visa Solution
I was tasked through Ntropic SF to design and animate a corporate explainer video for Cybersource, a Visa company. The styleguide was evolving throughout the process, but the basic shapes and icons feel throughout was foundation for the video. The design process was particularly engaging, coming up with abstract shapes and movements to communicate high level concepts. Spacing, linework, and timing were my main tools for executing on this otherwise dry video concept.
The first day of the project was spent iterating on graphical elements and storyboards. I felt more confident having an entire sequence boarded out as a launch point for making edits and revisions. The design exploration occurred in tandem with the storyboarding process, and weekly calls with the client aided in the arrival at our final product.
Animation followed shortly thereafter, and it was great fun adding life to a pretty dry, corporate subject. Using clever scene transitions and dots/linework I brought the designs to life.
Many of the original design frames had to be whittled down to something more usable / less expressive for the client. I was a bit sad to see some of the more colorful and expressive frames get simplified for the end client, but totally understandable with their ultimate needs.
It was necessary to build the project in such a way as to be easily accessible to the next animator - my booking was coming to an end, but specific logos and symbols needed to be edited easily. I precomped most of the elements for a seamless handoff and seeing the final product I recognized few of the original branded elements; they’d all been replaced during the editing process after I’d handed off the job.