Grizzly - Microsoft - Windows Engagement
I partnered with Grizzly to produce this video on behalf of Microsoft for their Windows Engagement Team. This was a different kind of project for me, one that was more explorative and narrative than a lot of the explainer style videos I am used to while contracting with agencies. Our task was to creatively personify and explain how teamwork flows most efficiently in the workplace.
Grizzly was lead on scripting and ideation, while I assisted during the middle of the project in creating designs and storyboards for the idea execution. The workflow was slightly different than a lot of projects I was used to, as I was co-producing the video - I reached out for contractor assistance during several phases of the project. In this way, the project was new to me, and I gained a lot of insight into a more collaborative process.
In the end, this project left me feeling energized and excited about more collaborative opportunities in the future, as well as thankful for the relationship I had built with Grizzly through this relatively fast paced turnaround for a fun, colorful video.
Purpose, Trust, Communication, and Leadership personified in a colorful, interstellar tale of losing and finding what makes teamwork great.
This project required a lot of custom rigs, as each character was shown from multiple angles throughout. Almost every shot required a unique inverse kinematics chain, and sometimes no chain at all, just shape layers.
Thankfully, the characters were simple enough that discerning their anatomy and style of movement was already in place. Often the most challenging part was determining the character blocking so as to achieve a healthy sense of compositional balance.
Knowing the anatomy of the characters was crucial when the design phase was complete and I had about 4 weeks to complete the animation. The completeness of their character and personality enabled the execution of several new shots added in the eleventh hour, final moments of production. The substantial amount of exploration completed for the character designs was new to my process, and ultimately beneficial.
I enlisted the help of Emanuele Colombo for certain action shots in the sequence. His work was vital in making the characters come alive and pushing the narrative forward. It was a pleasure working with someone in a different time zone as well - I would wake up and Emanuele had completed several shots to be placed in the sequence.
Our influences for the piece were Lyft's origin story by Buck, a fantastic character-oriented, colorful, design forward piece. I enlisted the help of Al Boardman and Chad Clendinen for early design exploration, and took over once some of our options were narrowed down.
The video played once at a developer's conference with about for about 600 people.